LANIFICIO DRAGO

Everything began in 1973 when the founders of the Drago family created the historical spinning company, real referring point for the main wool mills in Biella.

DRAGO is an Italian company that produces quality fabrics for men. The values of the Italian tradition are interpreted in a modern and innovative way. DRAGO is a fully integrated woolen mill: from a careful selection of the best raw materials.

Drago produces internally more than 1.7 million meters of high quality fabric that is exported worldwide. In addition to a strong presence in the Italian market the Drago fabrics are appreciated by the best international brands, especially in Japan, Korea and the United States.

CHALLENGE

The COVID-19 worldwide situation with mobility restrictions highlights the importance of being able to communicate quickly and effectively with the customers through “digital samples” that are identical to the ones that will be produced.

SOLUTION / ACTION

The new tool Penelope Showroom allows Drago to show their new collection to their clients around the world with realistic fabric simulations. Drago is also providing online sessions with their agents who will show the latest news and give a full experience to the customer. You can read more on this here.

Penelope has always been a reference regarding fidelity and accuracy of the simulations produced before reaching the real production phase, and we keep developing new tools such as the Penelope Showroom to optimize the “digital” flow of the collections.

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